AWARD School Book: 2020
During the crazy 2020, I participated in a particularly unusual AWARD School. My kitchen bench became not only my work space, but my study space too. I was succesfull in getting my work on The Wall for Brief 9. Here is this as well as other ideas I came up with while locked up at home.
Brief One:
Hungry Jacks’ Rebel Whopper
Proposition: The guilt free burger
Medium: Outdoor
Audience: Young people looking for more meat-alternative options
Brief Two:
Maybelline Super Stay Matte Ink Lipstick
Proposition: Longest lasting lipstick
Medium: Print - 3 Executions
Audience: People who wear lipstick
Brief Three:
Calm App
Proposition: Drift off with ease
Medium: Film
Audience: People struggling to get a good night's sleep
Brief Four:
Tesla Model X
Proposition: Safer in every way
Medium: Radio
Audience: Wealthy families
Brief Five:
Heart Foundation Donations
Proposition: Young hearts break too
Background: Every week, three young Australians under the age of 35 lose their lives to sudden cardiac death. There are significant gaps in understanding the causes of sudden cardiac death in young people.
Medium: Non-Traditional (ambient/experiential)
Audience: Australians between the ages of 30 -50 with a skew towards females. They already donate to charities
Brief Six:
CommSec Pocket
Proposition: Investing is Empowering
Medium: Digital
Audience: Australian Females between the ages of 25 to 34
Brief Seven:
BWS Delivery
Proposition: Your Bottle-O In Your Pocket
Medium: Mobile - Social
Audience: 18-30 yr old uni students and young professionals, primarily
Brief Eight:
Wicked Campers
Proposition: A Road Trip Revives
Medium: Direct
Audience: Young Australian travellers/backpackers (18-25)
Brief Nine:
Bose Noise Cancelling Headphones 700
Proposition: Tune out the world so you can tune into your thoughts
Medium: Integrated
Audience: Professionals working in open-plan environments
Brief Ten:
Strategy
Deliverable: A new strategy demonstrated through the creative brief and an accompanying creative idea.
