Blazer Men’s Clothing

A campaign for Blazer’s Autumn collection for 2022

Working together with my team at The Reactor Agency, I conceptualised and put together the shoot for Blazer’s Autumn campaign.

Blazer is a brand that aims to capture an effortless expression of casual success. We wanted the campaign imagery to be relatable and irreverant, showing men having fun together in stark contrast to the lonely brooding man that is so commonly seen in men’s fashion.

In pairing with the photoshoot, I developed and excecuted the look and feel for the Autumn campaign. This translated to social, eDMs and assets for the website.